Starting your own business can be challenging, exciting, scary, and many other things. You are most likely passionate about the field and you have worked hard to get to the point of starting your own business. Not all businesses start out the same though. Many people run their company from their home until they can afford to move into a commercial space.
Finally moving your business from your garage to a storefront location is one of the best moments about owning your own business. It may be the moment you realize you are more successful than you ever thought you would be. Your business has finally grown to the point of feeling real, and that is a great moment for business owners.
If you have, or are about to, move from your home to a new location, there are a few things that need to be done. First, celebrate! You have worked hard for this moment and hopefully there will be many others like it, but enjoy this moment first. Okay, now that you can cross that off your list, it is time to move on to the important matters.
There are many things you have to do to get your business ready to open in its new location. In this blog we will go over some of the most important items.
Map It Out
Running a business is more than just laying your products or list of services on a table and expecting it to catch someone’s eye. You need to make your space visually appealing. It needs to flow, look full but not cluttered, and make sense to the shopper. In this blog, we will use clothing as an example.
You are going to want tables set up with your graphic tees displayed nicely and evenly throughout. Don’t overstock this table, it will end up looking worse and worse as the day goes on. Try to work with the colors to make it look like there is a rhyme and reason to why you put the blue shirts next to the orange ones. Your racks should be the same way. They should be full but not overstuffed, which otherwise makes them hard to search through. Hang shelves to display hats, shoes, and other accessories. You also want to make sure your storefront is eye-catching. Window shoppers tend to walk into stores if it catches their attention. Put your most popular items in the windows and make sure the display is nice and organized.
You will want to make sure you order everything you need to get your store started in the new location. If you used to take payments through Venmo or had a card reader that worked with your phone, it may be time to upgrade. Invest in an actual cash register and check out stand. This will help make your business seem more legitimate. You will also want to order hangers, tables, mannequins, racks, and other items for your clothing store. These are necessary and will help organize your store. Be sure to order a few extra tables and rack so you can reorganize your store every so often—this can help to freshen up your business and help customers wanna look around again.
Obviously, you want to order products, but when you move into an actual store, you will want to be sure to order enough products. You don’t want to run out, and in the beginning when you are a new store in the location, people will be more excited to see what you have to offer, meaning your products may go faster. This process will get easier as time goes on—you will learn what your customers like, what they don’t like, and what products always seem to run out.
Pick a Design
The design and style of your store will help create your brand and image. The design of your store matters, it will help draw customers in and help them to remember your business better. Whether you pick a color to use in the store, a style of decorations, or create an entire ambiance to help support your brand, it will help your business and is important to do.
Let’s say you have recently been running your clothing business from Facebook or Etsy. But now you have your own location. Don’t just shut down your other business and hope people realize you moved into an actual location. You need to advertise that you are starting a storefront and that you will slowly be removing your business from Facebook or Etsy (only if this is your plan). Advertising that you have a location can get people excited and ready to head to your store once it is opened. Start advertising this as soon as it is official that you have a store, and keep on advertising until it opens. You will not get a lot of customers visiting right away if you don’t keep your old customers up to date. Even if you don’t use one of these platforms to sell your items currently, Facebook can still be a great place to advertise. Your friends will be more than likely to support your business and tell their friends. Be sure to spread the word and keep everyone updated.
WAIT! Before you start setting up your store, and maybe before you even sign the lease agreement, be sure to do a thorough inspection the building to ensure everything is up to date and minimal maintenance is needed. You don’t want to move into a store only to find that you need to invest in fixing up just about everything. If you know how, inspect different areas of the business including plumbing, the HVAC system, electrical work, and the roofing system.
While we may not be experts in some of these areas, we certainly are experts in roofing. At Northeast Roofing Systems LLC, we can help you with any and all of your roofing needs. In a previous blog, we discussed the important inspections to make to ensure your store is in tip-top shape and ready for business.
But roofing is our specialty. Commercial roofing systems may not be a topic you know a lot about, so instead of attempting to inspect your roof for leaks, clogged drains, signs of critters, and other common problems, let us help. Our experts will be able to do a thorough inspection and determine if you need a resotation, a re-roofing, or a complete replacement.
If this seems like something you can put off, just imagine this: you finish setting up and designing your store and have been open for a few days when a huge snowstorm hits. You failed to inspect your roof and you had a leak that has been ignored for far too long which is now leaking through your ceiling, the heavy snow does its work on your roof and now ceiling and it collapses, leaving your store a mess and causing you to close down for a few days while the roof and ceiling is repaired. This problem would have been a lot more minor if the leak had been found before the snow hit.
While this is the worst case scenario, it can happen and has happened before. Don’t be the person who ignores this important inspection, you will most likely regret it. If you are not sure what you are looking for, Northeast Roofing Systems LLC can help. View our roofing system types and services and contact us today.